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This domain had the following in the homepage, "Read STRAY Months Before Its Available To Buy." Our analyzers observed that the web site stated " Read STRAY For Free! Enter your email address to join my Readers Group and get your free book - it will be emailed to you as soon as its ready." The Website also stated " Youll also be kept up to date about other giveaways coming up soon I give away lots of cool stuff. You can unsubscribe at any time. STRAY is like no book Ive ever written before. And its also the first book Ive ever written without a co-author. Which is where you come in." The website's header had stray as the most important keyword. It was followed by young adult, fiction, and novel which isn't as highly ranked as stray. The next words the site uses is new london. dystopian was also included and could not be understood by search parsers.